Central Team

Centrally, the Choosing Wisely Canada campaign is organized and coordinated by a small team consisting of the individuals below.

Wendy Levinson, MD


Dr. Wendy Levinson is Chair of Choosing Wisely Canada. She is also Professor of Medicine at the University of Toronto. Dr. Levinson is a national and international expert in the field of physician-patient communication and, in particular, on the disclosure of medical errors to patients. Dr. Levinson has led efforts to educate and engage medical students, residents and faculty members in patient safety, quality improvement, and the stewardship of finite resources. She was a member of the ABIM Foundation Board of Trustees when they created the Choosing Wisely® campaign in the United States.

Tai Huynh, MBA MDes
Campaign Director


Tai Huynh is Campaign Director of Choosing Wisely Canada. He is responsible for campaign strategy and creative direction, and leads Choosing Wisely Canada’s implementation program. Tai brings to the campaign many years of experience in leading large-scale health system initiatives. He was previously Director of the Excellent Care for All Strategy at the Ontario Ministry of Health and Long-Term Care, and is also Creative Director at OpenLab at the University Health Network in Toronto.

Karen McDonald, PMP
Manager of Operations


Karen McDonald is Manager of Operations for Choosing Wisely Canada. She is responsible for all day to day operations of the campaign, including project management, budgeting and financial reporting. Karen also manages the list and patient pamphlet development processes, liaising with participating national medical specialty societies. Karen has been with the campaign since its founding and is a certified project management professional.

Karen Born, MSc PhD
Knowledge Translation Lead


Karen Born is Knowledge Translation Lead for Choosing Wisely Canada. She is responsible for the dissemination of campaign content to patients and the public and the integration of Choosing Wisely Canada into medical education. Karen also helps organize the Choosing Wisely international collaboration. Karen co-founded the health care policy blog, www.healthydebate.ca and is an Assistant Professor in the Institute of Health Policy, Management and Evaluation at the University of Toronto.

Françoise Ko, PhD
Regional Liaison

Françoise Ko is Regional Liaison for Choosing Wisely Canada. She is responsible for managing the relationships with provincial and territorial Choosing Wisely affiliates. She has extensive experience in health care including management consulting and overseeing large scale collaborative projects. Françoise holds a PhD in Pharmacology from the University of Toronto.

Hayley Thompson, BA
Senior Project Coordinator


Hayley Thompson is Senior Project Coordinator for Choosing Wisely Canada. She is responsible for providing communications and administrative support, and managing communities of practice and learning workshops. Hayley has a Bachelor of Arts in communications from Wilfred Laurier University.

Sacha Bhatia, MD MBA
Evaluation Lead


Dr. Sacha Bhatia is Evaluation Lead for Choosing Wisely Canada. Dr. Bhatia is a clinical cardiologist who is also the Director of the Institute for Health System Solutions and Virtual Care (WIHV) at Women’s College Hospital. He also serves as Assistant Professor in Department of Medicine at the University of Toronto and at the Institute for Health Policy Management and Evaluation. He has significant experience in health policy, and from January 2008 to December 2009 was the Premier of Ontario’s health and research and innovation policy advisor.

Lynn Wilson, MD
Primary Care Co-Lead


Dr. Lynn Wilson is one of the Primary Care Co-Leads of Choosing Wisely Canada. She is also a Professor in the Department of Family and Community Medicine and Vice Dean, Partnerships in the Faculty of Medicine at the University of Toronto. Dr. Wilson practices family medicine at the Women’s College Hospital Family Health Team in Toronto. Dr. Wilson has co-led a number of provincial and national projects regarding substance abuse education for physicians and is the co-editor of two textbooks on addiction medicine. Since 2011, Dr. Wilson has been the co-director of BRIDGES, a Ministry of Health funded project to support the design and implementation of innovative models of care that promote integration in the health care system.

Kimberly Wintemute, MD
Primary Care Co-Lead


Dr. Kimberly Wintemute is one of the Primary Care Co-Leads for Choosing Wisely Canada. She is also a Family Physician and was Medical Director of North York Family Health Team from 2008-2016. She practices family medicine in its entirety, including obstetrics and palliative care. Kimberly works closely with allied health professionals to promote practice to full scope for all providers through the use of medical directives and standardized clinical pathways. She promotes quality improvement activities throughout her team, relying regularly on electronic primary care data as a guide for decision making. Choosing Wisely Canada resonates with the work done by her Family Health Team, and with her own principles as a family doctor.

Brian Wong, MD
Medical Education Lead


Dr. Brian Wong is Medical Education Lead of Choosing Wisely Canada. He is also an Assistant Professor and the Director of Continuing Education and Quality Improvement in the Department of Medicine at the University of Toronto, Associate Director for the Centre for Quality Improvement and Patient Safety at the University of Toronto, and a Clinician Educator with the Royal College of Physicians and Surgeons of Canada.  Clinically, he is a staff general internist at Sunnybrook Health Sciences Centre.  His scholarly activities lie at the intersection between medical education, quality improvement and patient safety, and has been extensively involved in developing curricula to teach patient safety, quality and value to health professionals across the learning continuum.