Choosing Wisely Canada is pleased to announce the release of its new Brand Book! This document is intended to serve the many organizations and individuals implementing CWC at the grassroots level. Please read the Brand Book to find out about correct and incorrect ways to use the Choosing Wisely brand within your given health care environment. We hope you find the information provided useful.

For any additional questions please feel free to contact us at info@choosingwiselycanada.org