Choosing Wisely New Brunswick (CWNB) is led by the New Brunswick Medical Society (NBMS) and works collaboratively with Réseau de santé Vitalité, Horizon Health Network, Dalhousie Medicine New Brunswick, College of Physicians and Surgeons of New Brunswick, The New Brunswick College of Family Physicians, Centre de formation médicale Nouveau-Brunswick (CFMNB), Department of Health, New Brunswick Health Council, New Brunswick Pharmacist Association, and patients.