Choosing Wisely Canada is the national voice for reducing unnecessary tests and treatments in Canada.

Central to the campaign are recommendations developed by national clinician societies that identify frequently overused tests and treatments that are not supported by scientific evidence and may expose patients to harm. Choosing Wisely Canada mobilizes health care providers and their organizations to adopt the recommendations and make them part of routine practice.

Interested in learning more about the campaign? Read our FAQs.

In addition to the national campaign, there are regional campaigns led by provincial and territorial partner organizations to help support local Choosing Wisely Canada efforts.



New Brunswick

Newfoundland and Labrador

Northwest Territories

Nova Scotia





Choosing Wisely Canada has engaged medical students, residents, faculty, universities, professional organizations and regulatory bodies to embed resource stewardship principles into medical education. STARS is a grassroots medical education campaign that supports student-led efforts to advance resource stewardship awareness and education.

The Choosing Wisely Canada Implementation and Research Network (CWC-IRN) is a group of researchers, health care professionals, patient advisors, and policymakers that strive to advance implementation science in real-world health care settings. 

Since the Choosing Wisely campaign in the United States was launched by the ABIM Foundation in April 2012, Choosing Wisely Canada and similar campaigns in over 25 countries have emerged. Learn more about Choosing Wisely campaigns around the world.