Dr. Wendy Levinson is Chair of Choosing Wisely Canada. She is also Professor of Medicine at the University of Toronto. Dr. Levinson is a national and international expert in the field of physician-patient communication and, in particular, on the disclosure of medical errors to patients. Dr. Levinson has led efforts to educate and engage medical students, residents and faculty members in patient safety, quality improvement, and the stewardship of finite resources. She was a member of the ABIM Foundation Board of Trustees when they created the Choosing Wisely campaign in the United States.

Tai Huynh is Campaign Director of Choosing Wisely Canada. He is responsible for campaign strategy and creative direction and leads Choosing Wisely Canada’s implementation program. Tai brings many years of experience leading large-scale health system initiatives to the campaign. He was previously Director of the Excellent Care for All Strategy at the Ontario Ministry of Health and Long-Term Care and is also Creative Director at OpenLab at the University Health Network in Toronto.

Steph Callan is the Communications Specialist for Choosing Wisely Canada. She is responsible for campaign communications, including managing a variety of communication channels and developing content. Steph has a Bachelor of Arts in communications and multimedia from McMaster University and a postgraduate certificate in corporate communications from Sheridan College.

Doreen Day is the Project Manager, Pan-Canadian Initiatives for Choosing Wisely Canada. She is responsible for managing the relationships with provincial and territorial Choosing Wisely affiliates as well as managing the development and implementation of the campaign’s pan-Canadian initiatives. Doreen holds a Master’s degree in Health Administration from the University of Toronto.

Tara Goodale is the Manager of Operations for Choosing Wisely Canada. She is responsible for all day to day operations of the campaign, including staff and stakeholder management, strategic planning, budgeting, and financial reporting. Tara holds a Master’s degree in Family Relations and Human Development from the University of Guelph.

Gillian Hurwitz is the Project Manager, Implementation for Choosing Wisely Canada. Gillian is responsible for advancing the campaign’s implementation efforts, including overseeing a national initiative to improve laboratory utilization across Canada. Gillian holds a Master of Public Health degree from Boston University.

Karen Karagheusian is the Project Manager, Long-Term Care for Choosing Wisely Canada. Karen is responsible for advancing the campaign’s long-term care strategy and implementation efforts, including overseeing a national initiative to reduce inappropriate medication use. Karen holds a Bachelor of Social Work degree from the University of Victoria and a Master of Public Health degree from the University of Waterloo.

Rebecca Metcalfe is a Senior Research Associate with Choosing Wisely Canada. She is responsible for patient engagement with the campaign and developing Choosing Wisely Canada’s equity strategy. As a researcher, her work focuses on expanding the understanding of overuse in structurally vulnerable and historically excluded populations in Canada. She also provides support to the international Choosing Wisely collaboration. Rebecca holds a PhD in Population and Public Health from the University of British Columbia and a Master’s Degree in Clinical Psychology from Toronto Metropolitan University.

Maïmouna Mbengue is a Project Coordinator with Choosing Wisely Canada. She is responsible for providing administrative and coordination support for communication and implementation efforts related to the campaign. She also provides support to the development of various ongoing special projects. Maïmouna has a Bachelor of Life Science in Neuroscience from the University of Toronto.

Diana is the Project Manager, Primary Care for Choosing Wisely Canada. Diana is responsible for advancing the campaign’s primary care strategy and implementation efforts, including shaping a national initiative to reduce antibiotic use. Diana holds a Master of Public Health degree from the University of Waterloo.

Joanna Wong is a Project Coordinator with Choosing Wisely Canada. Joanna is responsible for providing support for multiple campaign activities. This includes working with specialty societies to develop and maintain their lists of recommendations and coordinating with the campaign’s regional and territorial affiliates. She is also responsible for supporting the international Choosing Wisely collaboration. Joanna has a Bachelor of Arts in Psychology and Linguistics from the University of Toronto.

Dr. Sid Feldman is a Long-Term Care Clinician Co-Lead for Choosing Wisely Canada. Dr. Feldman is an Associate Professor and Head of the Division of Care of the Elderly in the Department of Family and Community Medicine, Temerty Faculty of Medicine, University of Toronto.

He has been a long-term care (LTC) physician for over thirty years and is the Chief of the Department of Family and Community Medicine and the Executive Medical Director of Residential Programs at Baycrest Health Sciences, a role that includes serving as Medical Director of the 472-bed Apotex Jewish Home for the Aged. He has been an active member of the Seniors Quality Leap Initiative, a consortium of LTC organizations across North America, committed to improving quality of care and quality of life for LTC residents, through sharing of data and ideas. He is a previous member of the Board of Directors of the Ontario Long-term Care Physicians, and has been involved in many projects over the years to improve practice and care in the LTC environment.

Dr. Jeremy Grimshaw is the Implementation Science Lead for Choosing Wisely Canada. Dr. Grimshaw is trained as a family physician prior to undertaking a PhD in health services research at the University of Aberdeen.  His research focuses on the evaluation of interventions to disseminate and implement evidence-based practice. Dr. Grimshaw is a Senior Scientist in the Clinical Epidemiology Program at the Ottawa Hospital Research Institute, a Full Professor in the Department of Medicine at the University of Ottawa, and a Tier 1 Canada Research Chair in Health Knowledge Transfer and Uptake. He is a Fellow of the Canadian Academy of Health Sciences and a Corresponding Fellow of the Royal College of Edinburgh. He is the President of the Board of the Campbell Collaboration.

Dr. Jerome Leis is the Clinician Lead for the Using Antibiotics Wisely campaign. Dr. Leis is also an Infectious Diseases physician at Sunnybrook Health Sciences Centre and an Associate Professor in the Department of Medicine and the Centre for Quality Improvement and Patient Safety at the University of Toronto. His research is focused on the development of new models of care to reduce the risk of hospital-acquired infection and to promote the appropriate use of antibiotics.

Dr. Yulia Lin is the Clinician Lead for the Using Blood Wisely campaign. Dr. Lin is also an Associate Professor in the Department of Laboratory Medicine and Pathobiology at the University of Toronto and Division Head of Transfusion Medicine and Tissue Bank at Sunnybrook Health Sciences Centre. She is Chair of the Ontario Transfusion Quality Improvement Plan Committee, the Ontario Transfusion Coordinators Network Steering Committee, and the Planning Committee for the University of Toronto Transfusion Camp, a postgraduate transfusion education program with participation from over 12 Canadian universities. Her scholarly interests include physician education in transfusion medicine, quality improvement in patient blood management, and transfusion safety.

Dr. Janet Reynolds is a Primary Care Co-Lead for Choosing Wisely Canada. Dr. Reynolds is a family physician and the Medical Director at Crowfoot Village Family Practice in Calgary, Alberta. She is also the Medical Director for the Calgary Foothills Primary Care Network. Dr. Reynolds completed her Medical Degree from the University of Saskatchewan, moving to Ottawa to complete her Family Medicine training at the University of Ottawa.

In her more than 20 years of experience as a physician, Dr. Reynolds has learned that the most rewarding part of her job is getting to know her patients over time and understanding what is important to them. She is passionate about family medicine and health care stewardship.

Dr. Janet Simons is a Clinician Co-Lead for the Using Labs Wisely program. Dr. Simons is a medical biochemist and internist at Vancouver’s Providence Health Care and an Assistant Clinical Professor in the Department of Pathology and Laboratory Medicine at the University of British Columbia. Dr. Simons’ research interests include improving clinical and laboratory services to create better efficiencies in health care systems.

Dr. Christine Soong is the Clinician Lead for the Choosing Wisely Canada Hospital Designation Program. Dr. Soong is the Hospital Medicine Division Head at Sinai Health and the Department of Family and Community Medicine in Toronto. She is also the Medical Director for Quality and Safety at Sinai Health. Dr. Soong has led numerous quality improvement initiatives focused on improving care transitions and hospital discharge, resource stewardship, and reducing the inappropriate use of psychotropic medications in hospitalized patients.

Dr. Guylène Thériault is a Primary Care Co-Lead for Choosing Wisely Canada. She is a Family Physician and practices family medicine in Gatineau, Québec. She also practices in public health and has academic responsibilities at McGill University. She teaches many different types of audiences on the use of evidence in practice including students, residents, physicians, and the public, and has an interest in prevention, screening, and appropriate use of resources.

Dr. Adina Weinerman is a Clinician Co-Lead for the Using Labs Wisely program. Dr. Weinerman is a general internist at Sunnybrook Health Sciences Centre and an Assistant Professor in the Department of Medicine at the University of Toronto. Dr. Weinerman’s research focuses on quality improvement and resource stewardship. Areas of focus include education, implementation, and evaluation of the Choosing Wisely Canada recommendations.

Julie Weir is a Long-Term Care Clinician Co-Lead for Choosing Wisely Canada. Julie is the CEO of the New Brunswick Association of Nursing Homes and President-Elect to the Board of Directors of IPAC Canada. She holds her national certification in Gerontological Nursing with the Canadian Nurses Association as well as her ICP designation and certification in LTC.

With 19 years of experience as a Registered Nurse and her Master of Nursing in Nurse Education, Julie has served several roles spanning both the acute and long-term care sectors. Julie possesses a passion for quality improvement, having served as provincial lead for the appropriate use of antipsychotics initiative and the implementation of the interRAI LTCF assessment.

Dr. Brian Wong is the Medical Education Lead of Choosing Wisely Canada. He is also an Associate Professor and the Director of Continuing Education and Quality Improvement in the Department of Medicine at the University of Toronto, the Director of the Centre for Quality Improvement and Patient Safety at the University of Toronto and a Clinician Educator with the Royal College of Physicians and Surgeons of Canada. Clinically, he is a staff general internist at Sunnybrook Health Sciences Centre. His scholarly activities lie at the intersection between medical education, quality improvement, and patient safety, and has been extensively involved in developing curricula to teach patient safety, quality, and value to health professionals across the learning continuum.

Amy Ma is a Public Representative for Choosing Wisely Canada. She is a member of the Montreal Children’s Hospital’s Family Advisory Forum since 2012 and has also been serving as co-chair of the McGill University Health Centre’s (MUHC) Central Patients’ Committee since 2014. Her experience in accompanying one of her children through a health issue motivates her to harness patient and family voices as a force for positive change in the healthcare system. Ms. Ma is a past board member of the Yee Hong Centre for Geriatric Care and volunteered with the 1997 Special Olympics World Winter Games. She has a particular interest in issues involving health equity in a multicultural context, maternal health, the elderly, and accessibility.