More is Not Always Better Campaign Has Launched

Dec 8, 2015 - News

As part of our effort to encourage this dialogue between clinicians and patients, Choosing Wisely Canada has launched the More is Not Always Better campaign.

More is Not Always Better Campaign Has Launched

Dec 8, 2015 - News

As part of our effort to encourage this dialogue between clinicians and patients, Choosing Wisely Canada has launched the More is Not Always Better campaign.

Since our launch on April 2nd, 2014, Choosing Wisely Canada has been proud to be a grassroots physician-led campaign that has been championed by passionate health care providers from coast-to-coast. Now that we have a relatively large constituency of physicians engaged we’re turning our attention to patients, and the public at large. For appropriate evidence-based care to become the cultural norm we need physicians and patients to come together and understand what high-value health care is and could look like in Canada.

We recognize that talking to patients about not performing tests, treatments, and procedures in a world that intrinsically believes ‘more is better’ in any context is no easy feat. As part of our effort to encourage this dialogue, Choosing Wisely Canada has created posters, videos, and resources, to help socialize the More is Not Always Better concept in terms of health care.

The More Is Not Always Better campaign hopes to support physician and patient communication by doing the following:

  • Promote the message that in medicine as it is in life, “more is not always better”
  • Educate patients about when they might need a particular test, treatment, or procedure, and when they don’t
  • Encourage patients to talk to their health care provider about unnecessary tests, treatments and procedures

The More Is Not Always Better campaign includes videos and posters that will present patients with scenarios in daily life where more is clearly not better, and make the connection that the same is also true when it comes to medicine.

Participate in this campaign by downloading our digital toolkit or the videos and posters below, and display them on your waiting room TV screens and walls.

Video for Waiting Room:

 

Posters for Waiting Room:

    

 

Poster for Exam/Waiting Room:

This poster is also available in Arabic, Chinese (Simplified), Dutch, French, German, Italian, Korean, and Punjabi.