A study published in the BMJ investigated the impact of providing primary care physicians with peer comparison feedback on their antibiotic prescribing habits. The feedback report included prescribing practices, education on appropriate antibiotic prescribing and durations, evidence-informed communication strategies as well as tools from Choosing Wisely Canada to help to improve antibiotic prescribing.

The findings share that physicians who received feedback prescribed fewer antibiotics overall, including a reduction in unnecessary prescriptions and shorter treatment durations. Authors of this study suggest that peer comparison feedback is a straightforward and effective strategy for improving prescribing practices, offering a scalable solution for enhancing healthcare quality in primary care settings.